Auto Dealers - How to Keep Your Clients

What’s the hardest thing to do in these days of stiffer competition, and a very mobile, selective, and dispersed customer base?

Making sure they stay loyal to you, of course!

OK - so what ideas have you got to do this? How can you ensure that when your clients think ‘new cars’ or when their buddies think the same, it’s your name they think of?

Well, try this for size - help them fix their credit files, and keep them fixed…
Look, if you have to turn down a customer as they are desperate to buy your cars, they have the deposit, but they have a lousy credit score, and can not get an auto loan, if you could help them repair their credit score, get them the auto loan, you get a sale, and you get a customer for life! Don’t you think that would give you just a little edge over your competitors, and put your repeat business solidly ‘in the bag’?

Now, you may not be aware of this, but in many cases, your client’s credit file contains so much rubbish and even incorrect information, that with a bit of work, they could actually repair their credit file information themselves, but most wouldn’t know either where to start, or would not think they even could do this themselves very successfully.
Just to be able to contact your entire client base, and offer a new service for them, even though you must make a charge for it to at least cover your time, should make the majority of them sit up and think that - hey - this company actually thinks about my well being, so my next auto loan for my replacement car will be with you!

Now, before you dash off and leap into this, you should actually bear this in mind.

There is quite a bit of bad press on credit repair companies at the moment, and you may be quite justified in thinking that there is enough dirt written about a few rogue auto dealers without also taking on the dirt surrounding credit repair companies and their operations.

Have a look at some of the negative things being said about credit repair companies, and the arguments in their favour. Then think again about my suggestion that you offer this service to your clients yourself.

It is rather unusual, that a US Federal Department has taken the time to warn people off using such credit repair companies, quoting that ‘there is nothing that these credit repair companies can do that the individual can not do for themselves…’

So, are these new breed of companies all just scams, like the Feds tell us they are, or are they actually playing a very worthwhile role in society…

Let’s just take a look for a minute at what these credit repair companies purport to set out to do for your clients.

By repairing your clients credit files, removing irrelevant, or in many cases, incorrect, information from their credit file, their chances of getting more credit such as an auto loan, or indeed, the rate they pay for their auto loan in terms of inflated interest charges, can be greatly altered by making sure that only relevant, or correct and up to date information is stored there.

This can actually save them thousands of dollars, not to mention the heartache of getting turned down for credit. These sorts of issues have to be resolved quickly, or their whole life and lifestyle can be blighted.

But why is there so much negative press against these credit repair companies, and especially from US Government departments?

And why this great crusade to inform everybody that there is nothing that credit repair companies can do that your clients can not do themselves?

Whatever service industry you like to chose, there are rogues in every case. You only have to look at your industry, the motor industry, to see examples of people being ripped off left right and center. But again, in this internet-enlightened age, you can get any information that you like on how to change the oil in your car, or even to take the engine out of your car. Does your average client want to learn a new trade, like getting under their car and draining the sump oil, or struggle to take the engine out of their car?

Heck, no - they would call in an expert of course. And to avoid being ‘ripped off’ they would make sure that the organisation that they called was either personally recommended, or had proven credentials and a proven track record.

Well, what’s the difference with getting your clients credit files repaired? They may know how to do it, like taking out of their car engine, but with such an important outcome at stake, why do it themselves?

Now, over the last few months I have been conducting a survey on US-based credit repair companies, and a number of them operate a ‘branding’ facility where your company become an agent for the best ones, and you simply follow the easy steps in their credit repair systems, and help all of your clients to a better credit report where possible.
It’s a total ‘Win - Win’ scenario.

You charge your clients sufficient to cover all of your extra time and costs of being a credit repair ‘agent‘, your client gets a better credit file, can afford to buy your cars, get granted auto loans at reasonable rates, and tells all of his friends what a wonderful service you offer to your clients.
Believe me; this credit crunch is going to get worse before it starts to get back to normal.
Make sure you are one of the survivors by following the advice in this article, and help get your clients to repair their credit and start spending on your auto loans again…

Geoff Morris is an Internet Entrepreneur who quit his corporate job many years ago, and is no stranger to taking on institutions to protect the integrity of his public credit files. Take a peek at some of his real life solutions on actual credit repair facilities at http://www.questionmycredit.com/