Study Shows Consumers Want More Information on Green Car Technologies
IRVINE, California — According to the latest Kelley
Blue Book Marketing Research studies conducted on the company’s top-rated
Web site http://www.kbb.com, the vast majority (nearly 90 percent) of car
shoppers say they are concerned about the future of our environment. Among
the survey respondents, 80 percent believe that individuals should make
lifestyle changes in order to reduce CO2 emissions. Furthermore, 75 percent
of shoppers say they have made changes to further the betterment of the
environment, with the top lifestyle changes mentioned being recycling (54
percent), cutting back on driving (46 percent) and purchasing a
fuel-efficient car (31 percent).
In an effort to protect the environment, 42 percent of consumers
participating in the Kelley Blue Book study are willing to accept cuts in
their standard of living, while 39 percent are willing to pay higher
prices. In addition, 29 percent are willing to pay higher taxes.
With an increasing push for more eco-friendly cars, consumers expressed
interest in a resource for more information on ‘green’ automotive
technologies. According to the study, consumers were interested in articles
and news on environmentally-friendly cars, a tool for finding the most
fuel-efficient vehicle to meet their needs, a place to share comments and
feedback on vehicles, and tools that calculate and factor fuel economy.
With these interests in mind, Kelley Blue Book launched KBB(R) Green
http://www.kbb.com/green, an all-new section of the company’s top-rated Web
site designed to help guide new-car shoppers on environmental and fuel
economy issues. KBB Green features the latest news and blogs
(http://www.kbb.com/kbb/green-cars/news-blogs.aspx), Kelley Blue Book’s
Perfect Car Finder(R)
(http://www.kbb.com/kbb/PerfectCarFinder/Default.aspx), the Top 10 Green
Cars for 2008
(http://www.kbb.com/kbb/green-cars/articles.aspx?BlogPostId=646), Green
forums (http://community.kbb.com/forums/), the Fuel Efficiency Challenge
(http://www.kbb.com/KBB/green-cars/fuel-efficiency-
challenge.aspx?WeeklyMileage=&FuelCosts=4.25), new-car reviews
(http://www.kbb.com/KBB/NewsAndReviews/default.aspx), videos
(http://www.kbb.com/KBB/green-cars/videos.aspx) and more. Kelley Blue
Book’s new Green section allows new-car shoppers to attain information
about alternative-fuel technologies and make the best environmentally
friendly choice based on their requirements.
“Gas prices have created a permanent shift in the minds of American
consumers and more importantly car-shoppers,” said Rick Wainschel, senior
vice president of marketing and analytics for Kelley Blue Book’s kbb.com.
“KBB Green provides new-car shoppers with the information to help make this
important choice by providing resources for shoppers to discover their
options and learn what both fellow consumers and the automotive experts
think about these options.”
These latest Kelley Blue Book Marketing Research studies were conducted
on Kelley Blue Book’s kbb.com among 619 shoppers during April 2008 and
among 637 shoppers during June 2008.