Dealers lending networks being tapped for bulk of auto loans

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car dealership finance As automakers try to entice con­sumers with low- and no-interest financing on new vehicles amid a slow economy and rising fuel prices, some small banks appear to be backing away from the auto-loan market, while credit unions and some larger banks still participate in the fray, industry insiders say.

The general slowdown in the auto industry, rather than automaker incentives, has had the greatest impact on auto-loan volumes, at least at Spokane Teachers Credit Union, says Patrick Garrity, the credit union’s director of consumer lending.

We’re not losing a lot of business because of those 3.9 percent or lower rates,” Garrity says. “The bigger impact is the overall auto-industry market has slowed.”

About 15 percent of STCU’s loan portfolio is in auto loans, he says, adding, “We want to do auto loans.”

Meanwhile, auto lending no longer is an emphasis at Inland Northwest Bank, says Randy Fewel, the Spokane-based bank’s president and CEO.

“Over the years, auto financing has become less and less of our business,” Fewel says. “My guess is that 15 to 20 years ago, car loans might have been 20 percent of our business. Today, it’s about 2 percent.”

Fewel says it’s difficult these days for many banks to compete with the rates offered by credit unions, automakers, and the national financing networks offered through dealerships.

“Their rates are incredible,” he says. “We can’t match them.”

Don Webster, business manager at Wendle Motors Inc., of Spokane, says that despite auto manufacturers’ incentives on some models, the majority of financing used to buy cars through Wendle is handled through the dealership’s online national lender networks, such as DealerTrack and Credit Union Direct Lending (CUDL). Such networks have become the dominant lending conduits in the last two years, he says.

“We’re handling 70 to 80 percent of the financing” through them, Webster says, referring to the dealership, which sells Ford, Nissan, Infinity, and Suzuki vehicles.

He says the lender networks offer financing that typically matches or beats loan rates that car buyers can find on their own through banks and credit unions. Through the online systems, borrowers with good credit can have loans approved electronically in seconds, Webster says.

Because the Rancho Cucamonga, Calif.-based CUDL network includes about 50 credit unions in its Northwest region, the dealership often can arrange loans at the same rate customers can get from their own credit unions, he says.

“If, for instance, you just moved here from Seattle, and you’re still with Boeing Credit Union, we can do it all right here for you,” Webster says.

If a customer isn’t already a member of a credit union in the network, but wants to finance a vehicle through the network, Wendle can help them sign up as a credit union member.

In such an arrangement, the dealership charges the lender a processing fee.

Basically the lender pays us for doing the paperwork,” he says. “It doesn’t cost the customer anything extra.”

Meanwhile, though it’s nothing new for automakers to offer their own incentive financing as a way to attract more buyers to their dealer’s lots, in a soft auto-sales market those offers often intensify.

In recent newspaper ads, Saturn and GMC both were offering zero percent interest for 72 months, while Mazda was offering no-interest loans for up to 60 months. Downtown Toyota and Downtown Honda were advertising incentive rates on certified used vehicles.

Scott Brewer, general manager of George Gee Automotive Group, of Liberty Lake, which sells Buick, Pontiac, GMC, Hummer, and Porsche products, says banks and credit unions can’t compete with the zero percent, 72-month financing that manufacturers offer.

In the current down market, however, most manufacturers who offer such incentives have put them on large SUVs and full-sized pickups, which aren’t selling well because gas prices are so high, Brewer says.

Even with the incentives, market values for trade-ins have dropped so much that the incentives haven’t sparked sales as they did when such financing was offered in 2006, he says.

Buyers are more interested in higher-gas-mileage vehicles, which are selling comparatively well without interest-rate incentives, Brewer says.

He also says most people are financing through institutions in the CUDL and DealerTrack networks.

“Just about anybody who finances uses one of these two sources,” he says.

Brewer says credit unions generally offer lower interest rates than banks, although larger banks, including Bank of America and U.S. Bank, “can get aggressive and be reasonably competitive,” offering some loan rates below 6 percent.

Spokane-based Wash­ington Trust Bank isn’t a member of the Dealer­Track network, and the bank doesn’t specialize in auto loans, says James Mellott, spokes­man for the bank.

“We advertise them on our Web site, but, other than that we don’t market them,” Mellott says. “Commercial lending is our primary focus.”

The bank, though, is marketing aggressively its line of home-equity loans, which he says often are tapped by customers to pay for automobiles, boats, and recreational vehicles.

Such loans typically have annual rates from 4 percent to 8 percent, he says.

“Payments are more flexible for home-equity loans, and the terms for them can be extended,” he adds.

Bank of Fairfield, a Rockford, Wash.-based community bank, doesn’t participate in dealer networks and doesn’t market auto loans, says Geoff Forshag, the bank’s president.

“We don’t as a practice have a large amount of auto loans,” Forshag says. “Customers who do have auto loans with us chose convenience as more important than the rates. They need to know they can get what they need in a short time.”

STCU’s Garrity says the credit union, which isn’t a member of the CUDL network, was experiencing steady growth in auto loans until last spring. “Then auto finance overall slowed down,” he says, adding that the slowdown continued through the first four months of this year.

“The last couple of months it has picked up,” Garrity says. “Consumer spending has been better than what most had expected.”

He’s noticed that some people are taking out loans so they can switch to more fuel-efficient vehicles.

“We’re definitely hearing our members asking us if we know of dealerships with more economy-type vehicles,” Garrity says.

STCU offers auto loans with financing as low as 5.74 percent for up to 84 months, he says.

The credit union also offers discounts to auto buyers who make their loan payments automatically through electronic means, and for those who have credit cards through STCU.

Lower-interest manufacturer financing might not be the best deal, depending on restrictions that can come with it, Garrity contends.

“In general, you give up rebates to get the best financing rates offered by the manufacturer,” he says.

Given a choice, rebates are sometimes worth more than the savings in interest on low-interest loans, he contends.

“That’s something we encourage them to compare,” he says. “The rebate could be enough that they come out ahead taking the rebate and a higher-interest loan.”

Auto financing isn’t just for new cars, Garrity says, adding, “We do more financing for used than new.”

STCU encourages its members to arrange preapproved financing before they visit car dealerships.

“If they choose financing at the dealerships, we’re OK with that,” Garrity says. “Maybe they will come to us before their next purchase.”

Not everybody is going to qualify for the manufacturers’ low-interest financing, he says. “Those who do qualify could get financing anywhere. That’s why we say compare.”

Ann Flannigan, vice president of public relations at Washington State Employees Credit Union, a member of CUDL for four or five years, says the credit union offers 72-month loans with rates as low as 4.99 percent.

Through CUDL, the credit union had a near-record month for car-loan volume in May, Flannigan says.

She says customers are choosing rebates and discounts over manufacturers’ low-interest financing incentives.

“Our customers are choosing cash savings up front instead of small savings over time,” Flannigan says. “They need a deeper discount—now.”

She says many members have joined the credit union through CUDL. “It’s a significant factor in our membership growth,” Flannigan says.

Contact Mike McLean at (509) 344-1266 or via e-mail at mikem@spokanejournal.com.

July 25th, 2008


BarNone Teams with OneCommand to Improve Internet Credit Lead Response Rate

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internet credit leads - bad credit good credit any creditOneCommand, (www.onecommand.com) the nation’s leader in preference-based, automated, multi-channel marketing for the automotive industry, today announced that BarNone, the nation’s leader in specialty finance and consumer services, has chosen OneCommand to help increase its Internet lead response rate. By augmeting its online lead generation and BDC operations with OneCommand’s Voice Messaging solution, which is designed to provide timely, relevant and professional communication from a voice of authority at key points in the consumer’s life cycle, BarNone has seen an 8% increase in appointment rates.

ANews Imageccording to Dan Staub, BarNone Chief Operating Officer, BarNone has been very successful using OneCommand’s technology to rapidly reach Internet customers. “OneCommand has been a wonderful partner to work with. We buy Internet leads that are complete credit applications and try to reach numbers once from our call center and then if that first attempt is unsuccessful we switch to OneCommand. A voice message is then left for the customer to call us back. This has significantly reduced our costs and increased the contact rate with these customers. The problem is we need to talk to these potential customers in order to schedule appointments. They respond well to our OneCommand voice messages and contact us back on our 800 number. OneCommand has basically built a better mousetrap with good technology and a good concept - it’s a great idea.”

BarNone was founded in 1995 for the purpose of helping the millions of working people who, because of credit discrepancies, are not able to obtain auto loans to purchase a quality vehicle in a “conventional” manner. Headquartered in Columbia, MD the company maintains a 24-hour call center in the Southwest. Its founding philosophy is to link consumers, dealers and finance sources into one cohesive unit, to facilitate communication and minimize buyer frustration. It has employed OneCommand to help further facilitate communication with these consumers.

“BarNone is a leader in the special finance space and we are very excited to help reduce their costs and increase the effectiveness of their call center. Call centers can be a challenge as 60-70% of the time the consumer cannot be reached, necessitating several calls. It gets very expensive to make these repeat calls when the costs of the call, pay, benefits, etc., for call center personnel are factored in. OneCommand can get those costs down to a fraction of the cost and reaches 85-90% of target consumers with an average of just 1.2 phone calls,” commented Al Babbington, OneCommand CEO.

OneCommand will release the latest version of its powerful technology platform, OneConnect, in the summer of 2008. OneConnect version 3.5 will arm clients with an enhanced suite of simple and easy-to-use customer communication tools, enabling the design and execution of targeted and effective multi-channel marketing campaigns within seconds.

About OneCommand (www.onecommand.com)
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline work-flow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2007 the Company delivered over 100 million personalized communications on behalf of over 4,000 clients throughout North America.

OneCommand’s proven, web-based Relationship Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of two-way communication streams.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers @ OneCommand.com or visit www.OneCommand.com.

July 16th, 2008

Valor Group Lenders and Your Car loan Financing

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Valor Group have helped hundreds of thousands of customers get the car loan they deserve. Let our experienced lending network do the work for you.

Valor Group Network of lenders specializes in financing Car Loans for Good or Bad Credit,  and even past Bankruptcies.

Just apply, submit, and within 24 hours one of our car loan lenders will contact you with your personalized car loan quote.

Even if you have experienced a bit of trouble in your credit past, Any Credit Auto Loan has auto loan providers for all credit profiles. Best of all, there is ABSOLUTELY NO OBLIGATION. Car Loan Process:

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1.Submit your auto loan request on our secure site.

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3. Relax! And drive off in your new or used car feeling confident you got a great deal.

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* Competitive Low Rates for people with all credit types!

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So if you give us your information, we can quickly get the best car lender to work for you and your loan will happen fast and EASY.
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When you get a car loan from the right people, it is a pleasure to work with them. You get your car that is fun to drive. And it feels much easier to off your hassle-free loan.

That’s why we have a built wide network of some of the best people in the car loan industry. People who are honest and decent, and people who you can trust, and who trust you.
Visit at www.carloandirectlending.com

July 7th, 2008

Creditplus Launch Social Media Videos of Car Finance Customers

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Car finance specialist Creditplus have launched independent video customer testimonials of their car finance customers as the popularity of social media accelerates across the internet.

Stats for online video sites on the internet confirm the dominance of YouTube, which grew its traffic by 66% in 2007, reaching £56.4m. By using online video to demonstrate the Creditplus car finance service, web surfers are able to watch true life customers discussing their experience with Creditplus, and can access real life feelings.

With 1 in 4 adults in the UK now having impaired credit issues (defaults, arrears or CCJs) recorded against them, more people are looking for a sympathetic lender to provide guaranteed car finance to assist them in buying their next vehicle. Creditplus, who operate solely online, have been looking for new ways to communicate their car finance service and found this to be the perfect solution.

Shaun Armstrong, Managing Director for Creditplus comments: ‘We wanted to provide our customers with a realistic example of what to expect. Online videoing captures a realistic and independent perspective of our customers better than any other medium.’

Notes to Editors:

Creditplus is a UK leading car finance specialist with over 25 years experience in sourcing guaranteed car finance and cars for consumers with any credit status.

The Creditplus unique offering is a free and flexible service for consumers wishing to purchase a vehicle, from sourcing car loans, to finding cars, negotiating a price on the consumer’s behalf and delivering it straight to their door.

Their website offers an instant lending decision, with over 60,000 cars and vans in stock, and is fully regulated by the Financial Services Authority.

Creditplus also operate a B2B division called Dealerplus, offering software and trading solutions to dealers throughout the UK.

Creditplus won the Bowshot eDen award 2008, of best eCommerce trade site in Dorset and Hampshire for high achieving entrepreneurs.

www.creditplus.co.uk

July 7th, 2008

Car-mart seen sales increase

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Car-Mart, the Bentonville-based used-car retailer, jumped almost 43 percent in the second quarter, the best performance of the largest 20 publicly traded companies in Arkansas.car mart sales

America’s Car-Mart, which closed at $ 17. 92 on Monday, reported better-than-expected earnings in its most recent quarterly report, including a 30 percent rise in same-stores sales. On Monday the company was added to the Russell 3000 index, one of the Russell Investments indexes that often are used by investment managers and institutional investors for index funds and as benchmarks for investment strategies.

“The bad news on the economic front could be good news for America’s Car-Mart,” said Chris Harkins, senior vice president and managing director of Delta Trust Investments Inc. in Little Rock.

Because of the rise in bankruptcy and foreclosure rates and a decline in consumers’ credit scores, alternative car lots can offer a solution, Harkins said. America’s Car-Mart focuses on the buy here-pay here segment of used car sales — the buyer returns to the store where he bought the car to make regular payments.

“Consumers are struggling and the demand for these services has increased,” Harkins said.

Interestingly, while CarMax, (the car company Buffet love) stocks trade about $15 Car-Mart is trading at $18.00. Any idea why? Drop your answer in the comment box below

July 1st, 2008
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