- Chrysler Jeep and Dodge dealerships among the nation's top-grossing
                         Hispanic-owned businesses
     - Chrysler's Hispanic dealers gross more than $4 billion in sales

    AUBURN HILLS, Mich., July 28 /PRNewswire/– Hispanic Business Magazine
named nine Hispanic-owned Chrysler LLC dealers to its 2008 annual “Top 500″
U.S. Hispanic-owned companies list. Dealers made the list based on the
following criteria: Revenue dollars; Hispanic ownership of at least 51
percent; and fully operational for the 2007 calendar year.

    Hispanic Business Magazine’s list included three Chrysler dealers in
the top 10. The top dealer, ranked No. 3, was Lloyd Chavez Jr. of the Burt
Automotive Network in Centennial, Colo., which includes Burt Chrysler Jeep
Dodge of Parker, Colo., and other franchises. The dealership group boasted
$2.12 billion in revenue last year. The second dealer was Ernesto Ancira
Jr. of Ancira Enterprises Inc., which was ranked No. 7 and grossed $691.26
million. Ancira Enterprises includes Ancira 281 North Chrysler Jeep; Ancira
Dodge; and Ancira Motor Co., among its many franchises. Also on the list
was Frank Rodriguez of Greenway Ford Inc., at No. 9, which grossed $520.13
million. Rodriguez’s franchises include Greenway Chrysler Jeep Dodge in
Orlando, Fla.; and Atlanta Chrysler Jeep Dodge in Atlanta.

    In total, the nine dealers grossed more than $4 billion* last year.

    “Chrysler’s Hispanic dealers are an economic force in this country,”
said Cecil Ward, Senior Manager - Network Diversity and Dealer Development.
“This ranking is significant to Chrysler because it demonstrates the
strength of our minority dealer network and also is a testament to the hard
work that many people have put into these dealerships.”

    The Hispanic Business Magazine “Top 500″ list is widely recognized as
the most respected measure of Hispanic-owned business performance. The
entire list totaled $36.1 billion in revenues last year.

    This is the 26th year of the Hispanic Business Magazine “Top 500.” The
dealers that made the “Top 500″ list are:

    * Dealer’s revenues also included sales from other automotive dealerships.

    3   The Burt Automotive  Parker, Colo.  Lloyd Chavez Jr.   $2.12 billion
         Network

    7   Ancira Enterprises   San Antonio,   Ernesto Ancira Jr. $691.26 million
                              Texas

    9   Greenway/Atlanta     Orlando, Fla.  Frank Rodriguez    $520.13 million
         Chrysler Jeep Dodge

    24  Gonzales Automotive  South Gate,    Silvestre Gonzales $274.60 million
         Group                Calif.

    41  Elder Automotive     Troy, Mich.    Irma Elder         $159.56 million
         Group

    76  A&D Automotive       Dothan, Ala.   Dino Velaquez      $93 million

    101 Varela Auto          Palestine,     Fernando Varela    $61.54 million
         Group                Texas

    103 Tamiami Automotive   Miami, Fla.    Carlos Planas      $60.99 million
         Group

    105 Love Chrysler, Inc.  Corpus         Marion Luna Brem   $57.50 million
                              Christi,
                              Texas

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced it has been named a preferred vendor by the National Association of Minority Automobile Dealers (NAMAD). Auto Dealer Traffic will provide Search Engine Marketing (SEM) and Search Engine Optimization (SEO) services to NAMAD members at special rates, along with free Web and market analysis, to help minority business owners in the automotive sector increase their Web site traffic, Internet-generated leads and sales.

“Auto Dealer Traffic is one of the most knowledgeable SEM companies in the industry. Their cutting-edge technology will enable our members to increase their online presence, and generate more business and profits from their Internet marketing campaigns,” said Damon Lester, president of NAMAD.

Auto Dealer Traffic is one of the most knowledgeable SEM companies in the industry. Their cutting-edge technology will enable our members to increase their online presence, and generate more business and profits from their Internet marketing campaigns
In addition to providing Internet marketing services and support to members, Auto Dealer Traffic will also serve as a corporate sponsor for NAMAD events.

“Our NAMAD sponsorship is an endorsement of the association’s emphasis on public education, and the partnership and networking opportunities they offer members, which are of tremendous value to the industry,” said Tanesha Bennett, sales director for Auto Dealer Traffic.

NAMAD is a 501c (3) non-profit organization headquartered in Lanham, Maryland whose mission is to provide viable opportunities for ethnic minorities in the automobile industry. NAMAD is both an advocacy and political association towards achieving parity in the automobile industry. Currently ethnic minorities represent five percent (5%) of new automobile dealerships in the United States. NAMAD’s goal is to achieve fifteen percent (15%) representation of the entire dealer network.

“We are looking forward to being a resource for NAMAD members and providing them with whatever assistance is needed to develop effective online strategies,” said Todd Swickard, president of Auto Dealer Traffic.

Auto Dealer Traffic is a premier provider of comprehensive, technologically advanced and highly effective search engine marketing programs to help drive new and used car sales. The company’s proprietary software can be implemented at any size dealership and on any existing Web site platform to significantly increase qualified buyer traffic to a dealer’s site. ADT’s dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

About Auto Dealer Traffic Inc: (www.autodealertraffic.com)