TORRANCE, Calif., Oct. 2 /PRNewswire/ — Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on eleven Toyota models for qualified buyers. Expiring November 3, 2008, the loan offer varies by model, with terms ranging from 36 to 60 months.
Taking aim at the credit squeeze which has sidelined many of today’s new-car buyers, the attractive offer is unprecedented for Toyota.
“Not only do we have the inventory of today’s sought after fuel-efficient models, but we have the capacity through Toyota Financial Services to finance or lease them,” said Toyota Division General Manager
Bob Carter.
The Toyota models qualifying for this offer are: Matrix, Corolla, Camry, RAV4, Highlander, FJ Cruiser, 4Runner, Sequoia, Sienna, Tacoma and
Tundra.
About Toyota Motor Sales, USA, Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of
more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000 people in the U.S. and sold more than 2.6 million vehicles in 2007. For more information about our company, please visit
http://www.toyota.com/.
October 3rd, 2008
AutoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealers nationwide, today reported a 273 percent increase in Toyota Prius consumer leads from May 2008 year-to-date. AutoUSA’s Prius leads have been steadily growing over the past three years, more than doubling from May 2006 to 2007 in addition to the significant spike over the past six months.
“With gas prices continuing to go up, more in-market auto buyers are looking for hybrids and green vehicles,” said Phil DuPree, president of AutoUSA. “What we’re seeing with the Prius is indicative of the changing buying habits of consumers and new market demands.”
The Prius is the first mass-produced hybrid vehicle. It was initially sold in Japan in 1997, and marketed internationally starting in 2001. In May 2008, despite consumer interest, Toyota reported a 40 percent drop in Prius sales. The company attributed the decline to a shortage of batteries that is likely to resolve in January 2009.
“The situation with Prius is frustrating. It’s both a good and bad problem,” said Mike Martini, sales manager at Burnsville Toyota in Minnesota. “Our closing ratio is being impacted, but we’re increasing the number of pre-orders.”
Burnsville Toyota is one of the largest Prius dealers in the state. According to Martini, the dealership is averaging three to five Prius pre-orders a day on both Internet and walk-in customers, with a six to eight month wait on delivery.
“We’re taking pre-orders, but we’re also trying to educate potential Prius buyers on the different options available, such as the Corolla and Camry. Sometimes they don’t really need to buy a hybrid because another energy-efficient vehicle will meet their needs,” said Martini.
One key piece of information helping environmental and gas-conscious consumers in their vehicle purchasing decision is Total Cost of Ownership (TCO). “Successful dealers are finding that once buyers understand TCO, many more vehicles become an option,” said DuPree.
AutoUSA provides leads to more than 4,000 dealers nationwide from a partnership network that includes leading automotive web sites including Edmunds.com, Kelley Blue Book, MSN Auto, Yahoo! Autos, AOL and AutoVantage.
About AutoUSA ( www.AutoUSA.com ):
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward’s Top 100 eDealers use AutoUSA.
July 7th, 2008
ToyotaLiveWeb.com announces the 2009 MPG Corolla Sweepstakes, featuring the giveaway of a 2009 Toyota Corolla. The contest is sponsored by Central Atlantic region Toyota Dealer Association, and is open to certain residents ages 18 and older through July 31, 2008.
As oil prices have risen, the importance of fuel economy has become increasingly clear. Responding to the swing from SUVs and trucks to efficiency in stride, ToyotaLiveWeb.com, known for great giveaways, has announced the 2009 MPG Corolla Sweepstakes, featuring the giveaway of a 2009 Toyota Corolla LE 4-speed automatic.
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Open to legal residents of the United States ages 18 and older with valid driver’s licenses, the contest runs through July 31, 2008. Furthermore, no purchase is necessary to win the sweepstakes, nor will one increase the odds of winning.
Rising expenses have forced many consumers to look for ways to save money. Thus, the EPA estimate of 35 highway miles per gallon for the 2009 Toyota Corolla LE positions the model well for the shift in market demand towards economy vehicles.
Sponsored by the Central Atlantic region Toyota Dealer Association, the sweepstakes drawing will be held on August 7, 2008. Eligible contestants may register online at ToyotaLiveWeb.com by 5:00 P.M. EST on July 31, 2008.
Mailed submissions must meet the following guidelines: be sent as postcards; include the contestant’s name, address, telephone number and e-mail; be addressed to Pivec Advertising, Ltd., 2009 MPG Corolla Sweepstakes, 2219 York Road #201, Timonium, MD 21093; and be received by July 31, 2008.
To see the official sweepstakes’ rules and learn more about this and future Toyota sweepstakes and giveaways, please visit ToyotaLiveWeb.com. e>
July 3rd, 2008
